Around the Net
NBC Opens Up To M-Commerce
- newmediaage, Thursday, November 10, 2011 4:26 PM
The USA Network show "Covert Affairs" wil be the first channel to use Shazam technology that gives viewers the chance to buy products featured on the show from their Apple or Android phones. The example mentioned in this article is "fashion brands" -- but, since the show features a CIA agent, wouldn't it be cool for some spy gadgets to be part of the package?
Expect other NBCUniversal shows to follow suit. How about the music featured on "Parenthood," where two characters just opened up their own recording studio?
