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Walgreens To Launch Name-free Brand
- Supermarket News, Tuesday, November 15, 2011 10:14 AM
The brand will be defined by its imagery: “fresh and clean” graphics and a smiling sun, known internally as “Sunny Smile,” according to Laura Sturdevant, director of product development, private brands.
“Sunny Smile” will comprise about 50 stockkeeping units of household products like paper towels and select consumables like cookies.
The launch of Sunny Smile will come amidst a major store-brand consolidation at Walgreens. Many brands are being discontinued, while new core brands are introduced.
