Chevrolet wants to make the point that the forthcoming 2013 Spark, General Motors’ smallest ever car, is more than just a basic econobox, and that it has the features and styling of
better-known competitors like the Honda Fit, Hyundai Accent and Toyota Yaris, and even smaller city cars.
GM will officially unwrap the 2013 Chevy Spark at the L.A. Auto Show later this
week. It will roll into showrooms early next year to flesh out a line-up of small cars that already includes the unexpectedly popular Cruze compact and new Sonic subcompact. As with Ford’s
Fiesta, Chevy has opted for a variety of vibrantly hip color choices with youth-oriented names like Jalapeno and Techno Pink.
Read the whole story at The Detroit Bureau »