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'Meow' Becomes An Agency's Calling Card

Mashable, Friday, November 18, 2011 4:12 PM

"Nobody wants to see ads anymore -- they want cat videos," says one oh-so-serious spokesperson for "Catvertising," a fake agency specializing in what it predicts will make up 90% of Web content by 2016.

The spokesperson is captured on what seems to be a promotional YouTube video for said agency, but is really the work of John St., a Toronto-based agency.

Since its debut on Youtube last week, the video has "racked up more than 300,000 views. That's a lot of eyes seeing John St.'s work, and probably appreciating its humor," writes Karlee Weinmann.

We're cat people, so we especially loved the John St. staffer scooping litter from one of a virtual parade of litter boxes lined up in front of a glass-walled office.

In another wrinkle to the story, the maker of another similar video highlighting Kittywood, a fictional movie studio making cat videos, is of course crying "copycat!"

Read the whole story at Mashable »

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