Sports band Puma has linked up with two-time Golden Glove winner and "Biggest Loser" trainer Cara Castronuova to launch a new PowerCore collection.
The women's training collection,
which goes on sale next year, focuses on strengthening and enhancing a woman's core muscles.
As part of the long-term relationship, Castronuova will appear at several consumer and press events representing the brand, including the company's first BodyTrain Together weekend, a full training and wellness weekend for consumers, in early 2012.
The program includes development of
a national women's training program that focuses on core work-out regimens that are also social.