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Paid-Search Team Transition Tips

  • PPC Hero, Friday, November 25, 2011 11:15 AM

Jessica Cates tells us how to transition a paid-search campaign from one manager to another. Since each campaign might have many nuances, the issues surrounding that transition can differ, but Cates provides tips to make it easier. Among them she tells us how to take into account the client's key performance indicators and sales cycles. It will also help to smooth the transition by developing goals and strategies from the beginning, and taking a snapshot of the quality score, so the new team can have guidelines to refer to.

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