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How Search Creates Intent-Based Targeting

  • ClickZ, Monday, November 28, 2011 11:50 AM

Why do consumers query items on a search engine, and what will they do with the information once it is found? Analyzing and understanding consumer intent can give marketers deeper insight into the psychology behind the search for products or services. Ron Jones guides us through the process and provides tips to help gain a better understanding of the buying cycle, matching keyword phrases, and analyzing the numbers. Jones tells us these steps can improve targeting techniques to increase conversions. 

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