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For Pay TV, Encouraging Words Seldom Heard: More Rating, Subscriber Dips

Here's the latest spate of reports on how pay TV's doing, and it's all discouraging news. First of all, "ratings have dropped every week since the start of September" at  big cable channel owners Viacom and Time Warner, while Disney and Scripps likewise tracked ratings dips for most of those weeks,  notes Claire Atkinson.

Another report quotes Credit Suisse analyst Stefan Anniger summarizing continued decreases in the number of pay TV subscribers: "It's about cord-avoiders and cord-nevers, not cord-cutters." He forecasts a decrease of "around 200,000 subscribers in 2012 instead of the gain of 250,000 that he had previously forecast," writes Georg Szalai. 

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