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How To Use Call Extensions And Bid-To-Call

Eric Wortman tells us that the Google Adwords bid-per-call feature now offers max bids for clicks and calls. So he takes us through setting up call extensions and monitoring metrics and effectiveness. For example, he tells marketers to find the data on each call by simply pulling down the View menu in the Dimensions tab and selecting "call details." The data in the report, which marketers can download and upload into another program or spreadsheet, provides the duration of the call and area code. 

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