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Dentists Take Up The Marketing Gauntlet

Dentistry is not recession proof. Its practitioners, seeing revenue and profits drop because of the economy, have hired experts to help increase sales. They're redesigning websites, pampering their clients and using social media. This year is shaping up to be the worst since 2005. In the first nine months of 2011, dentists have reported an average 3% decline in revenue and profit.

Read the whole story at The Los Angeles Times »

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