Commentary

Business Media: Bailey Lauerman, Exmark Pride, Exmark Pride

ExMark Pride
The Exmark Pride campaign drew on the company’s base of loyal Facebook and YouTube fans by creating the social site ExmarkPride.com, which gave users access to a host of Exmark-related material as well as access to key employees. The campaign also involved creating the Mark Awards — a contest with prizes including a trip to Hawaii. The company’s unit sales increased 17.5% and demo requests jumped 25% over the same time period during the 2009-2010 fiscal year.

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