Tablet Computers: The Boomer Must-Have
Steve Jobs was born in 1955, smack in the middle of the biggest burst in the Baby Boom. Of all the articles written since his death at 56, I haven’t seen anyone point out that the products he designed were always as successful among people Jobs’ age (other Boomers like him) as with those younger than himself. In some cases, Boomers have bought more of Apple’s products than anyone else.
In preparation for next month’s Silvers Summit, we recently updated our annual tech survey on Boomer women and the consumer electronics industry. And just as in the last two years, we saw that the role of Boomers in this important industry is rapidly changing.
Of the Boomer women who gather at our site, nearly 40% said they own an iPad or other tablet computer. And the rest of them want one as a holiday gift. Such rapid adoption is nearly five times greater than general public ownership of tablets (estimated this summer by the Pew Internet Study at 8%). Such numbers remind us of several important facts about Boomers as purchasers of consumer electronics:
Boomers are Adopting Technology Faster and Faster
Jokes about aging consumers who don’t know how to use their cell phones should be a thing of the past. A majority has upgraded those cell phones to smartphones, and they’re using them much like younger consumers:
What and How Should Marketers Be Selling Consumer Electronics to Boomers?
The women who answered our survey provided some good insights for companies that market consumer electronics to Boomers:
Steve Jobs created a company that has street cred with teenagers and lasting respect from their parents (and grandparents). The consumer electronics industry should honor this Boomer’s legacy by developing and marketing the ageless products that older consumers crave.