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Click-Through Rates On Google, Bing
- SEOmoz, Thursday, December 8, 2011 12:54 PM
About 117 million searches are made for the keyword "google" in Bing, according to a post on SEOmoz. A study compares Bing and Google click-through rates and ranking of words and searches. The study conducted on actual clients by Slingshot SEO shows CTR on Google as 18.2% for a No. 1 rank and 10.05% for a No. 2 rank. Results from the Bing study showed the CTR was 9.66% for a No. 1 rank and 5.51% for a No. 2 rank.
