• by admin , December 9, 2011

The Lenovo-sponsored “Scavenger Hunt” created and run by DoSomething.org ran for 11 days, each focused on a cause such as bullying and environment. Participants signed up by texting HUNT to 30644 or online. Three daily challenges focused on causes via SMS and e-mail, and those challenges were tweeted by stars like Danny Pudi and Alison Brie. The campaign yielded 119 million media impressions. Teens sent 133,433 text messages including “cause concierge” questions and mobile report backs. It mobilized more than 72,000 teens to take action.