• by admin , December 9, 2011

The focus to put Volvo on the short list for luxury sedans led the brand to partner with the MLB through an app sponsorship. The deal allowed fans to watch live streaming games on iPad, iPhone and mobile Web properties. The Volvo campaign generated more than 173,000 subscribers, nearly 57% of audience used the app daily, and 24.8 million unique users across apps, MLB.com, Facebook, and Twitter. It also generated 60 million impressions. During live games trial users viewed 42,705,544 minutes and watched more than 4 hours on average.