• by admin , December 9, 2011

Rovio and Bing developed an integrated partnership within Angry Bird where the search engine became the hero, helping the flock reach their goal. After a player failed one level three times, a button appeared with a sign asking if they needed help or wanted tips. Players were sent to m.bing.com for resources. The Bing & Decide buttons garnered more than 2 billion impressions during the sponsorship. Also included was a four part video series, viewed over 100 million times.