Commentary
Social Media: mediahub from Mullen, JetBlue Airways, Sky's the Limit
- by admin , December 9, 2011
Mediahub from Mullen’s mission was to increase saliency and acquisition in JetBlue’s new TrueBlue rewards program. In order to empower their customers, they created an innovative social platform dubbed “Sky’s the Limit Challenge.” The consumer entry point was simple: “like” JetBlue on Facebook, tweet #truebluejackpot or sign up for TrueBlue to increase the jackpot and prize amount. The model incentivized social sharing and the jackpot grew each day through sharing spurred by online support and overall PR/buzz generated over 2.2 million impressions.
