• by admin , December 9, 2011

The Lord’s Resistance Army (LRA) and its leader Joseph Kony have waged 25 years of violence across remote parts of Central Africa, killing men, raping women, kidnapping children. To help defense efforts, JWT’s Digitaria designed an interesting solution combining old tech radio broadcasting towers where local residents can relay news about LRA attacks and movements to a centralized Salesforce.com database. The database then powers a customized content management system displaying the information on a dynamic online mapping system and application dubbed “The LRA Crisis Tracker.” The tracker enables key constituencies such as government workers, the press and aids to publicly monitor the LRA’s movements via digital mapping, breaking news feeds, continuous data analysis and a mobile application. The tool combines empirical data with storytelling, visually engaging data representation and narrative-rich media, ultimately delivering the most comprehensive and accessible information on the LRA available, raising immeasurable awareness and bringing closer the end of LRA violence. On Oct. 14th, President Obama dispatched 100 American troops to combat the LRA and by Oct. 18th, the military newspaper Stars & Stripes reported that American troops were using the LRA Crisis Tracker to track Kony.