• by admin , December 9, 2011

Olson took the expression “It’s all Greek to me” and gave it new meaning with a series of augmented reality applications on out-of-home ads featuring Greek copy to promote client Yoplait’s yogurt. The apps revealed the English-language copy behind a series of Greek-language wallscapes, wildpostings, coffee sleeves and drink coaster that were deployed for the General Mills’ brand’s first AR campaign. The “Greek4Good” campaign was created to generate attention, especially among tech-savvy Millennials, while making users feel good about doing something positive. The app enabled users to see what others couldn’t, and for every message decoded, Yoplait awarded a point to a Feeding America member food bank of the user’s choice. The food bank with the most points received a $25,000 donation from General Mills.