• by admin , December 9, 2011

In hopes of taking on FedEx and UPS, Campbell Ewald created a campaign that emphasized USPS’s flat-rate boxes and envelopes. The strategy centered on generating leads by offering free shipping kits via interactive TV. People could obtain one simply by clicking their remotes. USPS used the interactive TV offerings of DISH, DIRECTV and New York’s Cablevision, and used the emerging interactive capabilities of Canoe Ventures. The plan helped USPS increase shipping volume 49%.