• by admin , December 9, 2011

This campaign aimed at convincing small and mid-size businesses of the benefits of Intel-powered Dell SMB Solutions. The initiative integrated articles and videos that were shared at high rates across social media vehicles, as well as Dell/Intel owned brand assets, like white papers. More than one in five visitors — 21% — to the company’s brand page consumed multiple pieces of the ad’s content. Each time a single user shared a piece of content, at least 2 additional users engaged with that piece of content.