• by admin , December 9, 2011

Subway’s goal to increase young male customers led them to find an engaging and relevant media channel to reach the target with minimal competitive clutter. They turned to comic books, which were read by a significant portion of the audience Subway sought. With an arsenal of celebrity endorsements, Subway teamed up with DC comics to have the celebrities and famous comic book characters fight some of DC’s famous archenemies. The series included four printed installments of eight-page, in-book inserts across several DC titles resulting in newly engaged Subway fans.