• by admin , December 9, 2011

For Zappos’ holiday effort, mediahub from Mullen used print media as their cornerstone medium. With the belief that magazines are the last trusted source for audiences to discover “what’s hot,” they approached top magazines among 25 to 54-year-old women and co-opted their mastheads with personalized holiday wish lists of magazine editors, writers and staff directly on the page. Overall, the wish list print execution helped Zappos have their best sales month ever.