• by admin , December 9, 2011

Lagging sales in shipping and transportation prompted the Union Pacific Railroad to set up a search campaign to change the perception from a “just a railroad” company to a total logistics solutions provider. The campaign delivered more than 4,000 unique visitors to the microsite at launch, growing to an average of 6,500 visitors weekly. Customer inquiries jumped 50%. The search campaign accounted for 47% of all lead conversions through the acquisition site. In 12 months, fourteen new customers signed on, with more on the way, resulting in a 10-times increase in revenue, compared with the prior year.