• by admin , December 9, 2011

A locally targeted paid search campaign not only called national attention to U.S. Local Solar, but also drove down costs for qualified leads. The paid search campaign also increased brand awareness and allowed the team to test different creative messages via ad copy and landing page multi-variant testing. It drove up conversion performance by creating targeted, local campaigns that reinforced the brand’s strengths. The campaign increased the number of nationally qualified leads 347%, year-on-year, and drove costs down 35% from July to September.