• by admin , December 9, 2011

Leads come in all shapes and sizes. In this case, Mindshare Search created a nine month pre-launch plan targeting consumers at each stage of the shopping cycle to launch the Range Rover Evoque in an already crowed luxury market. Keywords, copy and ad units were carefully monitored throughout. The search team created a “buy vs. build” strategy of layering the National Tier 1 and Regional Tier 2 results. Land Rover generated 198% more leads from the Tier 1 site from July through October, while traffic to the Tier 2 sites rose by 118%.