• by admin , December 9, 2011

Do alligators really live in sewer systems of New York City? HISTORY Channel played off the infamous urban legend with an outdoor campaign promoting the second season of “Swamp People”. A dozen life-like alligators were placed by manholes, appearing to crawl inside or ready to surface. Branded barricades surrounding each manhole didn’t stop passersby from calling animal control. The second season of “Swamp People” scored 3.9 million viewers, up 25% from season one.