• by admin , December 9, 2011

Audi didn’t just debut its A7 at the New York International Auto show: first, it had to check-in at Times Square. The brand took 15,00 square feet of LED screen in Times Square to offer passersby the chance to download a guidebook on their smartphone that compared the bold design of the A7 to seven bold designs found in NYC, like the Flatiron building, the Brooklyn Bridge and Whitney Museum. Live tweets were posted on the massive screen, transforming it into a social media billboard.