• by admin , December 9, 2011

Hurricanes are dangerous to homes and businesses. Recovery is job one. The HBRC (Hurricane Business Recovery Center) launched a cable campaign to help revitalize businesses along the Texas Gulf Coast, offering free business counseling and workshops. The creative aired during hurricane threats and alongside a five-minute interview that rotated on CNN Headline News. Straightforward, clear and hopeful, the campaign resulted in a 50% increase in seminar attendance and increased awareness.