• by admin , December 9, 2011

By teaming with the NCAA, Buick drove home a singular goal: giving back. The Buick Human Highlight Reel celebrated former athletes off the field, those who gave back to their communities in tangible ways. The spot, linked to a 30-minute branded TV show, pushed the theme of community. During the quarter for the NCAA tournament, Buick sold more cars than any other since 2007, despite no new car introductions for the period. That’s driving accomplishment.