• by admin , December 9, 2011

Though the third largest personal computer manufacturer in the world, Lenovo’s brand awareness lagged in the US, the UK and Germany. In hopes of changing this, Lenovo turned to Google TV ads — a targeted and data-driven TV buying platform with ads reaching an audience of 131 million households.  The national buys targeted 18-34 year olds with a household income between $75-125K. Campaign results indicated that the US program sustained consistent Share of Voice in “laptop” category at 56%.