Commentary

Radio: LKM, South Walton, Find Your Perfect Beach

South Walton, Florida, needed to pump up the love after the gulf oil spill. LKM invited deejays to find their own perfect beach. Along the way, they tweeted and posted on Facebook 250 times, uploading their South Walton moments for a chance to win prizes and to be featured on digital billboard in their hometowns. Back home, they told their stories more than twice what the agency paid for. Visits shot up (64%) in August.

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