• by admin , December 9, 2011

Geared to the younger, affluent consumers Lexus was targeting with its CT200h hybrid, Team One developed a branded entertainment platform focused on six up-and-coming creative types including a songwriter, a “paper sculptor,” and fragrance designer. Each was challenged to create convention-breaking original art in 24 hours. The video-centric Fresh Perspectives campaign was anchored by a dedicated MSN site, but relied on Microsoft’s Xbox Live and Kinect platforms.