• by admin , December 9, 2011

JetBlue thought outside the bag, the luggage bag, for a Los Angeles-based initiative promoting the policy that first checked bag flies free on the airline. The brand asked celebrities to donate piece of luggage for a charity auction. In addition to print and online ads, an interactive video unit displayed at Santa Monica Place showcased the celebrity bags and included a QR code that brought consumers to the auction site. Celeb tweets from Kelly Osbourne and Brittany Snow, didn’t hurt, either.