• by admin , December 9, 2011

When it comes to selling luxury cars, campaigns have mostly targetted Thursday night prime-time TV shows to drive weekend traffic into dealer showrooms. MediaCom learned that Sundays were a potentially more optimal and less expensive way to market to potential Audi consumers. A media strategy around the unconventional day which saved money while reaching an audiecne of similar size and nature. The “Sunday Strategy” focused Audi’s 2011 communications plan around one day a week, enveloping consumers in Audi messaging from morning till night, in print, television and online ad campaigns.