Commentary
Government, Home and Fashion Sites
- by Jack Loechner , Staff Writer @mp_research, May 4, 2003
Internet activity centered on the Treasury Department in the middle of April, as might be expected, with the Defense Department taking second place in the Nielsen//NetRatings stats for the week.
| Top 10 Government & Non-Profit Sites | ||
| Audience (000) | Active Reach (%) | |
| U.S. Dept. of the Treasury | 2,201 | 2.65 |
| U.S. Dept. of Defense | 1,528 | 1.84 |
| U.S. Dept. of Health & Human Services | 1,250 | 1.5 |
| U.S. Dept. of Commerce | 1,017 | 1.22 |
| California | 792 | 0.95 |
| U.S. Legislative Branch | 572 | 0.69 |
| U.S. Dept. of the Interior | 538 | 0.65 |
| State of Ohio | 437 | 0.53 |
| U.S. National Aeronautics & Space Admin | 414 | 0.5 |
| Republican National Committee | 305 | 0.37 |
| Top 10 Home & Fashion Sites | ||
| Audience (000) | Active Reach (%) | |
| eBay Home | 1,918 | 2.31 |
| Kraft Foods | 1,212 | 1.46 |
| Realtor.com | 962 | 1.16 |
| Food Network | 890 | 1.07 |
| JC Penney | 707 | 0.85 |
| AOL House & Home | 593 | 0.71 |
| Allrecipes | 564 | 0.68 |
| MSN House & Home | 558 | 0.67 |
| Better Homes and Gardens | 555 | 0.67 |
| Homestore | 549 | 0.66 |
Source: Nielsen//NetRatings Week ending Apr. 20, 2003 US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.