How Much Spam Can Can-Spam Can?
eMarketer reports that according to an Ipsos Public Affairs study, 21% of US adult internet users have cut down on e-mail usage since the onslaught of
spam. Among the 55% who use email regularly, 77% receive spam. 71% say the amount of spam they receive has not changed since the inception of the Can-Spam act in January.
Change US Adults
have seen in Spam since Can-Spam Act went into effect in January
(% respondents who use email regularly and receive spam)
- Not sure 2%
- Not really changed 71%
- Decreased 17%
- Increased 10%
Source: Associated Press and Ipsos, Feb 2004
Most marketers do not understand the Can-Spam laws, according to a Blue Sky Factory,
TargitInteractive and the Baltimore Technology Council, nor are they sure if their campaigns are compliant.
Opinions of Email Marketers in the US Regarding Can-Spam Laws
- Do not understand Can-Spam laws 50%
- Uncertain their campaigns are compliant 45%
- Do not believe new laws will have a positive influence between
business and consumers 40%
Source: BlueSky Factory, TargitInteractive, Greater Baltimore Tech Council, January 2004
Find out more here at eMarketer.