ABCNEWS.com, the 24-hour online news service of ABC News, last week rolled-out new advertising units and a new format for the website. The new ad units include the 728x90, 300x250, and
160x600-elements of the Internet Advertising Bureau's universal ad package-and the 336x280. The fresh layout for ABCNEWS.com features more free space on the pages and a new blue background, as well as
more prominent branding for the ABC News broadcasts. "These changes help advertisers stand out and, by reducing clutter on the page, boost the user experience online. The new format is an improvement
for everyone," said Bernard Gershon, senior vice president and general manager for ABCNEWS.com. "We hope it will also lead to more creative and engaging ad designs while we continue to showcase the
high-quality journalism the audience at ABCNEWS.com has come to expect."
