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Turn It Down! FCC Regulates TV Ad Volume

The Federal Communications Commission approved rules to protect viewers from loud commercials, in response to a  law passed in Congress called CALM (the Commercial Advertisement Loudness Mitigation Act).

According to the rules, which go in effect next December, "an ad’s average volume cannot be louder than that of the show it interrupts," writes Matt Abrahams.

"On its website, the FCC encourages consumers to 'report TV commercials that seem louder than the program they follow to the FCC' as a means to 'identify possible problem areas' and help evaluate the legislation's effectiveness once it goes into effect," according to Lucy Madison, writing on the CBS News site.



Read the whole story at New York Post »

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