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Amazon Tops Customer Satisfaction

  • Geek Wire, Wednesday, December 28, 2011 10:48 AM

ForeSee's annual study says Amazon was a winner with customers this year. According to the report, Amazon scored 88 points — the highest score in the past 14 studies. (A score of 80 is considered excellent). It was followed by Avon, JC Penney, QVC and Apple.

Netflix, meanwhile, lost seven points as the online video rental company dealt with angry customers who were upset over price increases and a failed plan to spin on the mail order DVD business. Scores dropped in every category that ForeSee measures, including site content, site functionality, merchandise, and prices.

Overstock.com Inc came last out of the 40 largest online retailers, and the Gap was second, while JC Penney rose five points.

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