Gatorade wants you to know that if you’re trying to win the NBA championship, World Cup, Olympic gold medal or a high school or college track meet, what you have on your body and feet will
help, but it’s what’s inside that will set you apart from the competition. This is not a “No guts, no glory” thing, but rather Gatorade’s new mantra, “Win From
Within,” with which it is ushering in the new year.
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