It wasn’t too long ago that the NBA and its players were clawing at each others throats, yelling at each other across the negotiating table and threatening to bring the league to a halt for
the entire season. But that was so 2011. Now that it’s 2012, the NBA and its players are happy together. Literally, according to a new commercial from the league’s “Big
Things Are Coming” umbrella campaign.
Read the whole story at The Big Lead »