Even if you don’t drive on Bridgestone tires, it is hard to ignore them at this time of year. The company was title sponsor of the NHL’s outdoor Winter Classic played in Philadelphia
Jan. 2, and on Feb. 5 will be the title sponsor of the Super Bowl XLVI halftime show with Madonna.
Bridgestone began its road to the Super Bowl during the Winter Classic by launching a
marketing campaign that encompasses several sports.
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