The Free Press has selected Olivier Francois, head of the Fiat brand and Chrysler head of marketing, as the winner of the Detroit Free Press Automotive Leadership Award for advertising and
marketing.
The paper tapped Francois for his "Born of Fire" commercial, which aired during the Super Bowl last year and is still generating buzz and winning awards. The ad boosted Chrysler's
brand image and set the tone for a broader marketing campaign for the brand.
Read the whole story at The Detroit Free Press »