M&A activity in media properties should thrive in 2012, according to In a study conducted in November by AdMedia Partners. Nearly 60% of senior media and marketing execs said their companies
would be in the market for acquisitions this year -- a figure up from 40% in the 2011 survey.
Traditional B2B media, with lower revenues, are probably going to be the hardest sell,
according to Seth Alpert, managing director at AdMedia Partners.
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