Around the Net
Optimizing The Affiliate's Long Tail
- eConsultancy, Friday, January 20, 2012 12:53 PM
Owen Hewitson tells us how to optimize the long tail of affiliate marketing programs, described as sites sharing the same distribution curve that typically rank below the top 10 or 20. He believes his strategy works because of the endless choices available online. Those choices create demand. Hewitson explains how to determine the problem --whether it's engagement or conversion -- and makes suggestions on to fix it.
