• by Wendy Davis  @wendyndavis, January 23, 2012

Privacy compliance company TRUSTe has secured $15 million in venture financing in a round led by Baseline Ventures. Investors Accel Partners, DAG Ventures and Jafco Ventures also participated.

The funding comes on top of a $12 million financing round in 2010 and $10 million in 2008 -- the same year that TRUSTe stopped operating as a nonprofit.

TRUSTe is one of several companies approved by the umbrella group Digital Advertising Alliance to provide behavioral advertising icons, which indicate that ads are being served based on data gathered from consumers as they surf the Web. The company says that it has nearly tripled in size in the last 18 months.

TRUSTe, which also helps companies comply with privacy standards, intends to use the funds to expand its mobile offerings, among other purposes.