Around the Net
Google Adds WiFi Mobile AdWords Targeting Options
- Google Mobile Ads, Wednesday, January 25, 2012 12:41 PM
Google has introduced new targeting options for mobile campaigns in AdWords. The ad platform now gives marketers the ability to target WiFi users and by mobile operating system. These two targeting features add to options that are already available, such as separating mobile from desktop campaigns, targeting tablet devices or specific mobile phone carriers per country. Morgan Hallmon tells us how it works.
