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'Washington Post,' Fashion Site Polyvore Team For Oscars Contest

  • Adweek, Wednesday, January 25, 2012 4:30 PM

The Washington Post is partnering with the fashion-themed social networking site Polyvore for an "Oscars Remixed" contest. From now until the awards ceremony Feb. 26, the Post "will ask readers to create 'sets'–Polyvore’s version of a fashion inspiration board–visually expressing who should win best picture or what a particular starlet should wear to the ceremony," writes Emma Bazilian.

"The top selections will be interspersed with Oscars coverage on the Post’s website, and one winner will have [his or her] own Q&A featured in the newspaper."

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