• SEO Book , Wednesday, February 1, 2012 11:29 AM

Playing on the children's tale "Goldilocks and the Three Bears," Aaron Wall looks at search engine optimization tactics he defines as spammy, apathy and profitable. He breaks down the strategy into bite-sized pieces such as keyword competition, on-page SEO, and content quality to provide three views for each task. For example, when it comes to anchor text, using the same keyword repeatedly might be too spammy. Taking the links as they come might be considered apathy. A more strategic approach would be to combine related relevant keywords and the right amount of diversity, according to Wall. 

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